Introducing CFTH - Our New Identity!

Fryda Ochoa • August 29, 2024

Entering a new chapter.

As our organization begins a new chapter and we look forward to the next phase of homelessness response for Houston, we felt it was the right time to refresh our brand identity. Our new logos and the new spin on our name pay homage to our past and highlight our approach to the work still ahead: we are rooted in data, pragmatic problem solvers, strategic, and collaborative.


We are proud to reintroduce ourselves as CFTH.


Why CFTH?


Founded in 1982, we have carried our legacy name, Coalition for the Homeless of Houston/Harris County, for over 40 years. Since the formation of The Way Home in 2012, we have been dedicated to coordinating the work of our homeless response system – which also encompasses Montgomery and Fort Bend counties – for maximum impact. Our decision to rebrand to “CFTH” reflects our commitment to evolve and adapt to continue serving our community as a systems leader while staying in touch with our roots.


Introducing Our New Logos


Alongside our new name comes a fresh visual identity. The four “links” on our new logo symbolize the four key components of our approach:


  • Rooted in Data: We focus on the system level-view, tracking trends and identifying needs in Houston and surrounding areas.
  • Pragmatic Problem Solvers: We champion housing with stability services as the solution to homelessness – because it works.
  • Strategic: We build relationships, leverage available resources, and optimize funding for maximum impact.
  • Collaborative: We coordinate one of the nation’s most effective homeless response systems, The Way Home, with over 100 partners.


As our organization enters a new era, so does our homeless response system, otherwise known as The Way Home! We’re rolling out a modernized appearance that reflects the success of our collective work and the journey ahead – and also visually pairs with the CFTH logo. 

What's Next?


While our logo may be changing, our vision for everyone in our community to have a safe place to call home remains. We are excited to start this new chapter with a fresh look that aligns with our mission and values.


We will continue to coordinate the homeless response system for maximum impact, remain an exemplary and sustainable organization, and execute special projects to enhance homelessness response locally and nationally.


We will continue to make our homeless response system work – better.

By Catherine Villarreal February 24, 2026
Houston, Texas (February 24, 2026) – This week, the nonprofit Coalition for the Homeless of Houston/Harris County (CFTH) is leading the annual Point-in-Time Homeless Count & Survey (“PIT Count”) to determine the number of people experiencing homelessness across Houston and throughout Harris, Fort Bend, and Montgomery counties. “We may see a slight uptick in the number this year, but we have a plan,” said Kelly Young, President & CEO of CFTH. “With the support of the City of Houston, Harris County, and private funders, we have been piloting new interventions to shorten the length of time people in our region experience homelessness. With adequate funding, we look forward to expanding those interventions to help people regain lives of self-determination.” CFTH coordinates the Houston region’s public-private homeless response system, The Way Home . Through this collaboration, The Way Home partners have successfully housed over 36,000 people since 2012. CFTH will release the results of Houston’s 2026 PIT Count in the summer, following independent verification by an epidemiologist. These findings will provide insight into how factors such as increases in the cost of living and the end of federal pandemic relief funding have impacted homelessness in our region. More information about the 2026 Point-in-Time Homeless Count & Survey The PIT Count offers a snapshot of how many people are experiencing homelessness in our region on a single night. This year, the “night of record” is Monday, Feb. 23. CFTH determines the number of people staying in shelters on that night by pulling records electronically from the Homeless Management Information System (HMIS) . The unsheltered count will be conducted on the following days, from Tuesday, Feb. 24 to Thursday, Feb. 26. More than 400 volunteers and staff of local nonprofit service provider partners will canvass the three-county region to survey people living unsheltered, using an app on their mobile devices. Results from the 2026 PIT Count will help gauge the progress of The Way Home’s ongoing collaborative efforts. It will also help CFTH and partner homeless outreach teams understand geographic shifts and target their outreach throughout the year. The PIT Count illuminates specific programmatic gaps and provides additional information needed to allocate resources most efficiently. The PIT Count is a requirement of the U.S. Department of Housing & Urban Development (HUD) for the annual Continuum of Care (CoC) funding process. HUD furnishes the majority of funding for programs that provide housing and supportive services to people experiencing homelessness in the region. In 2024, HUD granted more than $71 million to the Houston area.
By Catherine Villarreal January 21, 2026
As lead agency to The Way Home Continuum of Care (CoC), CFTH is working with local governmental entities to advocate on behalf of people experiencing homelessness to ensure their needs are being considered as winter weather affects our region. We will make frequent updates as we receive information. Please check back often for the latest information. Last updated 02/01/2026 at 12:00 p.m.
By Fryda Ochoa September 9, 2025
While our system has helped thousands of people move from homelessness to housing, this year’s results highlight the need to broaden our approach.
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